Try Masters Swimming Club Information

Try Masters Swimming is our campaign to introduce adults to the benefits of swimming with a USMS club. The 2025 campaign details will be available mid December.

Here is how two clubs had such a successful campaign.

Clubs will offer at least two FREE workouts during this time. This change was made based on survey data from both prospective swimmers and clubs showing that two or more workouts helped sell the prospective swimmer on joining the club.

We will only be running ads and sending mailed boxes for Gold Clubs that have confirmed participation through a double opt-in form. See the list of participating clubs and workout groups for August 2024

How Does Try Masters Swimming Work?

USMS will run an advertising campaign during this time targeted to people who have an interest in swimming within a roughly 10-mile radius of a Gold Club's location. The goal is to get them to try at least two free workouts.

Participating clubs have opted in during club registration/update process to offer at least two free workouts during Try Masters Swimming. This campaign will drive potential members to our trial membership form, which will only list participating clubs. Once potential members have filled out the form and selected your club for their free workouts, an email will be sent to your club contact with their information so you can reach out to them with information about your club, when the practices are, and any special instructions. (We'll also send a confirmation email to the potential members with the club contact and coach CC'd on it as a backup, but you should reach out first.)

Gold Clubs that cannot commit to participation during both of the Try Masters Swimming campaigns will lose their Gold Club designation for the remainder of the year.

More details coming in mid-December for the 2025 campaign.

Additional Resources

5 ways to promote Try Masters Swimming

Put a flyer up at all of the aquatic facilities in your area, and personally invite lap swimmers there.
Ask your swimmers to share on their social media pages.
Post on local community platforms such as MeetUp, NextDoor, Citysocializer, etc.
Host a clinic and invite individuals who aren't members of your program.
Contact groups you work with, such as the local triathlon club, to participate in Try Masters Swimming.